AXA Insurance
Case Study
We derive inspiration from our past, to improve our future.
Our past works define us, we’re proud to showcase some of our best work.
The Challenge
Our challenge was educating the community on the importance of comprehensive insurance and the advantages that come with it. Third party insurance is usually the first choice for people due to the price difference regardless of the advantages offered by comprehensive insurance.
The purpose of insurance is not just restricted to covering us from major unfortunate losses, it also grants additional insurance features and coverage such as loss of your car keys or cases where your vehicle breaks down.
The Solution
Our solution was to create a series of short videos that really capture the experience of being involved in car-related incidents. As creative thinkers, we wanted to really explore how people would genuinely react to such scenarios and did so by replicating them with our team.
For instance, we wanted to observe the usual reactions of a person when they lose possession of their car keys. We hid a keychain belonging to one of our team members and noted down their behavior and reactions. This resulted in our team member inquiring about their keys over ten times and proceeding to look around while getting increasingly frustrated and worried.
This inspired us to create the ‘Do not get stuck’ campaign and display multiple scenes that portray the issues one would deal with and promote the advantage of being a comprehensive insurance holder.
The Result
After a successful campaign integration, our final result was a series of informative videos providing contrast and highlighting the issues the average consumer would deal with, the solution to these problems and linking them to the advantages of being a comprehensive insurance holder.
The outcome was establishing comprehensive insurance as the best possible solution to the consumers needs, the campaign reached 2.95M unique views in the first 30 days and had a successful conversion of 44.5K clicks; boosting sales and ensuring client satisfaction.
