Gathern
Case Study
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“It came out to me by chance as an advertisement, but it was very creative, I always listen to it 
“
The Challenge
Gathern is a platform licensed by the Ministry of Tourism for shared housing and to enable users to rent properties owned by other individuals such as (apartments, villas, chalets, farms, rest houses, resorts, camps, caravans and other holiday homes).
Prior to the launch of the campaign, the Gathern app was primarily known for renting chalets. The challenge for Tajreed was to revamp the perception of Gathern and to clearly define the products and services available on the app.
The Solution
Our team came together to brainstorm and select the best solution to restyle and deliver a fresh campaign idea for Gathern, we proposed a lyrical video as the forefront of the campaign.
With a strong focus on all the different products and services Gathern has to offer, we wanted to truly grab the audience’s attention and remain memorable.
The goal was to create an entertaining video that establishes brand awareness, promotes all the products the app has to offer and most importantly connects with the audience.
The Result
After a very successful production we launched the campaign and were met with immediate success.
The Gathern musical video has reached an audience of 65M people, generated 41,000 likes and over 450 positive comments.
We seamlessly connected with our audience and left a lasting impression.
Gathern is now successfully recognised as the leading platform for shared housing and property rental in the kingdom.
