Saudi Equestrian
Case Study
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Our past works define us, we’re proud to showcase some of our best work.
Owned by the Saudi Arabian Equestrian Federation (SAEF), the Saudi Equestrian Events company (SEEc) is a newly formed entity with a directive of hosting Saudi’s major equestrian events.
Saudi Equestrian is at the dawn of a new era for the sport in the Kingdom with the ambition to attract the world’s leading riders and equestrian events to Saudi Arabia.
We worked to create brand guidelines for them from scratch to form the overall look of the brand for the years to come.
Our goal was to capture the elegance of the sport with a modern approach to cater to the current audience yet still be inviting to a new and younger audience.
We created a design system to navigate the brand to develop a consistent and fresh brand experience.
Brand colors and custom patterns were utilized in a minimalistic style while carrying the core themes to create a meaningful brand look.
We designed all their content to cater to a general audience in a neutral writing format.
Using basic tones for use in multiple communication mediums with the intent to inform, describe and convince their audience.
Our goal was to make the content easy to integrate with their events consistently.
