Accidents strike anytime
Client : Axa Insurance
2022
About the project
Over four years, AXA Insurance engaged the Tajreed Team to develop and execute a comprehensive, long-term marketing and communication strategy. The goal was to enhance AXA's brand, improve customer engagement, and strengthen market presence. Tajreed's multi-faceted approach included marketing strategy, product improvement, digital content creation, social media management, internal communication, and media production.
PROJECT GOALS
Develop and execute a comprehensive marketing strategy & conduct market analysis and competitive assessments to identify growth opportunities.
Create high-quality video and multimedia content for marketing campaigns and to implement data-driven media plans and performance reporting
CONCLUSION
Stronger Brand Recognition: Elevated AXA’s position in the insurance market.
Enhanced Customer Engagement: Increased interaction across digital and offline channels.
Seamless Communication Strategy: Consistent and effective messaging across all platforms.
Comprehensive Performance Reporting: Data-driven insights for ongoing strategy refinement.
Conclusion
The AXA Insurance marketing and communication strategy, executed by Tajreed Team successfully positioned AXA as a market leader by enhancing brand presence, driving customer engagement, and optimizing digital and offline marketing efforts. Through an integrated approach encompassing creative storytelling, strategic media planning, and innovative campaign execution, AXA achieved long-term growth and sustainability in the insurance sector.
Impressions
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