Jump Saudi ’23
Client: SEEC
2023
About the project
Jump Saudi, a premier equestrian event, aimed to enhance its digital presence and audience engagement through a well-structured social media and creative strategy. The Tajreed Team was responsible for crafting the entire digital and creative execution, including content strategy, video coverage, design assets, and post-event reporting.
How we solved
Challenges
The challenge required us to craft a multi-platform social media strategy, producing engaging visual content suitable for both digital and print. Full video coverage and creative design for all marketing materials were also required. Managing community engagement and ensuring effective communication across all channels was a key demand. Finally, the challenge stipulated the delivery of a comprehensive post-event report, complete with insightful performance analytics.
Creative Design
TajreedPro's design team created a visually compelling Key Visual (KV) that captured the sport's rich history and prestige while incorporating a modern aesthetic to appeal to a worldwide audience. This KV became the foundation of the event's branding, appearing on everything from venue decor to social media post
Event Coverage
Full-scale event documentation, video editing, and music integration for dynamic social media content.
Capturing high-quality event moments for social media and marketing assets.
Marketing and Branding Materials
Posters, digital banners, magazines, website elements, emails, and more.
Creative Design
TajreedPro's design team created a visually compelling Key Visual (KV) that captured the sport's rich history and prestige while incorporating a modern aesthetic to appeal to a worldwide audience. This KV became the foundation of the event's branding, appearing on everything from venue decor to social media post
Event Coverage
Full-scale event documentation, video editing, and music integration for dynamic social media content.
Capturing high-quality event moments for social media and marketing assets.
Marketing and Branding Materials
Posters, digital banners, magazines, website elements, emails, and more.
Social Media Strategy
A targeted approach tailored for Twitter, Instagram, TikTok, YouTube, and Facebook.
Engaging highlight reels summarizing event activities and key moments.
Over 300 social media shorts created for Instagram Reels, TikTok, and YouTube Shorts.
Conclusion
Conclusion
TajreedPro’s multi-faceted approach to marketing the FEI World Cup Finals 2024, from high-quality creative execution to dynamic social media engagement, not only introduced the event to the Middle East but also enhanced its global profile. Through real-time event coverage, strategic partnerships, and interactive social media campaigns, the event was able to attract a diverse audience, boost ticket sales, and position Saudi Arabia as a key player in international sports.
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Posts
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