Jump Saudi ’24
Client: SEEC
2024
About the project
Jump Saudi, a premier equestrian event, aimed to enhance its digital presence and audience engagement through a well-structured social media and creative strategy. The Tajreed Team was responsible for crafting the entire digital and creative execution, including content strategy, video coverage, design assets, and post-event reporting.
How we solved
Challenges
Social media strategy across platforms, compelling content for all media, full-scale video and design, community engagement, and insightful post-event reporting: all present significant challenges in resource allocation, creative execution, and data analysis.
Key Visual Design
TajreedPro's design team created a striking key visual (KV) blending the sport's grand tradition with modern aesthetics to appeal to a global audience. This KV was then consistently used across all event branding, from venue decoration to social media
Social Media Template Designs
Tajreed's visually stunning custom designs ensured the brand's brilliance radiated across all social media platforms.
Message Development
The slogan development process involved workshops with multi-national participants to ensure global relevance and cultural sensitivity. The final slogans chosen were
“Igniting greatness from najd”
Key Visual Design
TajreedPro's design team created a striking key visual (KV) blending the sport's grand tradition with modern aesthetics to appeal to a global audience. This KV was then consistently used across all event branding, from venue decoration to social media
Social Media Template Designs
Tajreed's visually stunning custom designs ensured the brand's brilliance radiated across all social media platforms.
Message Development
The slogan development process involved workshops with multi-national participants to ensure global relevance and cultural sensitivity. The final slogans chosen were
“Igniting greatness from najd”
Strategy
Social Media Strategy: A targeted approach tailored for Twitter, Instagram, TikTok, YouTube, and Facebook.
Content Strategy & Creation: High-quality and engaging content to maximize audience interaction.
Posting Strategy: Optimized posting schedule for maximum engagement and reach.
Event Coverage
Video Coverage: Full-scale event documentation, video editing, and music integration for dynamic social media content.
Photography & Videography: Capturing high-quality event moments for social media and marketing assets.
Short-Form Video Content: Over 120 social media shorts created for Instagram Reels, TikTok, and YouTube Shorts.
Daily Recap Videos: Engaging highlight reels summarizing event activities and key moments
Social Media Posts: More than 200 customized social media posts highlighting event highlights
Short-Form Video Content: Over 120 social media shorts created for Instagram Reels, TikTok, and YouTube Shorts.
Conclusion
Conclusion
The Jump Saudi event campaign, powered by the Tajreed Team, successfully delivered a dynamic and immersive digital experience. Through strategic content, engaging visuals, and well-planned community management, Jump Saudi saw a significant increase in online presence and audience interaction, setting a high standard for future event marketing.
Impression
Posts
Clicks
