Cameliarose
Client : Cameliarose
2022
About the project
Camellia Rose, a premium perfume house, sought a complete brand transformation to modernize its image, create unique product names, and establish a strong digital presence through an e-commerce platform. The Tajreed Team took a holistic approach, revamping the brand’s identity, crafting product names that reflect the essence of each scent, and developing an intuitive and visually appealing online store.
PROJECT GOALS
Rebrand Camellia Rose to align with a premium and modern aesthetic and to develop a compelling narrative and unique product names for the perfume collections
Creating a high-performance e-com store optimized for sales and user experience
The Output
Elevated Brand Perception: A refreshed identity resonating with luxury fragrance enthusiasts.
Higher Online Engagement: Increased interactions across digital platforms.
Successful Product Launch: Distinctive product names generating intrigue and demand.
Seamless Brand Consistency: A unified experience across packaging, website, and digital presence.
Conclusion
The rebranding and digital transformation of Camellia Rose, led by Tajreed Team successfully positioned the brand as a premium fragrance house. By crafting a compelling brand identity, unique product narratives, and an immersive online shopping experience, Camellia Rose is now a distinguished name in the luxury perfume industry.
